
Raised in the rugged beauty of the Canadian Rockies, Terry developed an early appreciation for nature, culture, and the power of a well-told story. That grounding in the mountains shaped a worldview rooted in curiosity, resilience, and a deep connection to place.
His journalism career took him from local radio stations to the national news
Raised in the rugged beauty of the Canadian Rockies, Terry developed an early appreciation for nature, culture, and the power of a well-told story. That grounding in the mountains shaped a worldview rooted in curiosity, resilience, and a deep connection to place.
His journalism career took him from local radio stations to the national newsroom at CBC, where he served as network news producer for Edmonton and northern Alberta. Over the years, Terry reported from the front lines of major events including the Fort McMurray wildfire, southern Alberta floods, and Alberta’s shifting political and economic landscape. His work has appeared across television, radio, and digital platforms, always guided by the core values of accuracy, clarity, and public service.
Now through StoREi Media, Terry brings that legacy of storytelling to the next generation. His company helps small businesses, cultural leaders, and community voices craft brand stories that resonate—across YouTube, TikTok, Instagram, and beyond. Whether in breaking news or brand development, Terry’s mission remains the same: “Tell me a story.”
Terry Reith is the founder of StoREi Media and an independent content creator with a deep passion for storytelling. He previously served as CBC’s network news producer for Edmonton and northern Alberta, where he was responsible for packaging news stories across multiple platforms—including television, radio, and digital—bringing critical
Terry Reith is the founder of StoREi Media and an independent content creator with a deep passion for storytelling. He previously served as CBC’s network news producer for Edmonton and northern Alberta, where he was responsible for packaging news stories across multiple platforms—including television, radio, and digital—bringing critical stories from the region to a national audience.
During his time with the CBC, Terry reported from the front lines of some of Alberta’s most defining events. He played a key editorial role in the network’s coverage of the Fort McMurray wildfire, the southern Alberta floods, and the province’s political and economic upheaval brought on by global energy shifts. His work was marked by journalistic integrity, clarity, and a strong sense of public duty.
Now through StoREi Media, Terry channels that same storytelling expertise to help small businesses and cultural voices craft compelling brand narratives. StoREi Media specializes in producing both short- and long-form video content designed for platforms like YouTube, TikTok, Instagram, and Facebook. The company’s mission is simple: “Tell me a story.” From crisis coverage to corporate storytelling, Terry’s work consistently seeks to engage, inform, and inspire.
Stories matter because they are the lens through which we understand the world. From ancient cave paintings to modern-day podcasts, humanity has always been a storytelling species. Stories frame events, shape perceptions, and give meaning to experiences. They are how we pass down knowledge, connect across cultures, and inspire change. A w
Stories matter because they are the lens through which we understand the world. From ancient cave paintings to modern-day podcasts, humanity has always been a storytelling species. Stories frame events, shape perceptions, and give meaning to experiences. They are how we pass down knowledge, connect across cultures, and inspire change. A well-told story doesn’t just relay facts—it adds depth, context, and emotion, helping audiences make sense of complex issues.
In journalism, stories turn information into impact. In business, they give brands a voice and purpose. In daily life, they help us connect, remember, and dream. Every book, news report, photograph, or social media post is part of a broader narrative—each one shaping how we see ourselves and others.
Stories don’t just reflect reality—they create it. They influence decisions, challenge assumptions, and build empathy. They’re how we explain where we’ve been and imagine where we’re going. That’s why storytelling is more than a technique—it’s a responsibility.
At StoREi Media, we believe that every voice deserves a compelling narrative. Whether it’s a breaking news story or a small business brand video, the goal is the same: to tell stories that matter, and to tell them well.
As long as there have been cattle, there have been rustlers. Today stealing cattle can be big business. In scenes reminiscent of the Old West, cattle rustlers are making off with entire herds of live animals and in many cases, getting away with it.
When the City of Red Deer, Alberta sold off its parking meters it was the hottest event in town.
Reporting on breaking news as sudden flooding left parts of Calgary's downtown underwater, and entire communities devastated.
2013.
Reporting on the climax of the strange legal case of Mark Twitchell.
Eldon Foote is far from a household name in the city that has benefited from the millions of dollars he's given. Aside from Foote Field at the University of Alberta — a well-known sports facility made possible by a not-so-well-known man — his name is rarely noted in Edmonton.
Canada's health minister is calling on the Alberta government to reconsider the closure of its injectable opioid agonist treatment program.
When Jon Sinon left California in 2002 for a new life in Oklahoma he thought he was trading earthquakes for tornados. "Now I got both." he says.
As thousands of entrepreneurs scramble to make a buck off legalized marijuana, six CEOs leading Canada's largest cannabis companies have already put their plans for global domination into action.
Phil Trefry loads a chunk of dead, raw quail onto a long pole while Moxie, a 45-day-old peregrine falcon, watches with an intense glare. She opens her beak and lets out a loud, shrill skree, skree, skree.
On those winter days when the temperature plunges below minus thirty, the icy wind is intolerable, and the sun is rarely seen, it seems impossible to embrace the season. But that is precisely what some in Edmonton are doing.
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